March MadnessIn corporate communications, wordle of the month, writing experience, writing services
I love Easter weekend. This year it was four guilt-free days with no computer, no email and – breathe, breathe – no wifi. Perfect! Especially as March was busier than I expected, and April looks set to be even more hectic.
So here’s a run-down of some of the work I did:
- A brand new web-site for a fintech company in Latin America, plus a series of blog posts to kick off their communications campaign.
- An article on trading FX options in a world dominated by Dodd-Frank. Clue: that December announcement wasn’t quite what many people thought it was.
- Another article assessing the impact of RDR on the broad financial advisory sector three months after implementation.
- A white paper about the potential and pitfalls surrounding automation and STP for wealth managers.
- Editing a couple of marketing brochures for upcoming conferences: out, damn typo!
- Prep work for a large project to produce a brand new set of collateral for a London-based fintech company.
I’ve also started work on a media campaign about survey results for an energy management company. The challenge, as always, is to turn the statistics you have (not necessarily the ones that you want) into interesting news without distorting the numbers, fabricating facts or making wild and improbable extrapolations.
Admittedly, my industry doesn’t have a good reputation when it comes to this kind of thing, and often with good reason – PROs have done some shocking things to raw data in their time. But that’s just another reason to make sure this one is spot on. Not everybody in PR and marketing is quite so casual with the facts. Besides, my other half has a PhD in physics. No one in this house is allowed to get their p-numbers mixed up with their percentage points!